140 – Saturday Evening Post Covers
Photo Credit: Norman Rockwell Museum (2015)
PETER ROCKWELL: In this area, we’ve gathered every one of my father’s Saturday Evening Post covers. There are three hundred and twenty-three of them, to be exact. Take your time to explore and enjoy this collection.
STEPHANIE PLUNKETT: Rockwell worked for the Saturday Evening Post for forty-seven years, from 1916 to 1963. …
It was said that illustrators had between one and three seconds to capture a reader’s attention at the newsstand, to tell a story, and to help that reader decide to pick up the publication. So Rockwell really needed to be very concise in his storytelling to achieve that goal. …
The Saturday Evening Post was a general-interest magazine of extraordinary proportions. … During the mid 20th Century its subscription was in the millions …I think in today’s digital information age it’s difficult to imagine the role that magazines actually played in a society very different from our own in which radio and telephone offered the only technological connection between home and the larger world.
ALT: In this area of the exhibition, we’ve gathered every one of my father’s Saturday Evening Post covers. There are three hundred and twenty-three of them, to be exact.
[NORMAN ROCKWELL CHARACTER] This area is filled with all the real Saturday Evening Post covers I made. They were published over the course of forty-seven years. Go ahead and walk around and choose what you want to look at. There are three hundred and twenty-three of them to choose from.
It’s a lot of work just to come up with all of these ideas–let alone paint them! I didn’t have years and years to do them, either. It was just like homework–I was supposed to turn them in on time. I can let you in on a secret: Sometimes when I turned them in, they were still wet.
[NORMAN ROCKWELL CHARACTER] Well, that’s all I have to show you, today. When you’re ready to hear the end of this tour, just press the green PLAY button.