208 – Going and Coming

208 – Going and Coming

Norman Rockwell
c. 1947
Cover illustration for Saturday Evening Post (August 30, 1947)
Oil on canvas

Cultural Connections

In Going and Coming, a post-WWII, middle-class family goes on a road trip since gas rationing was no longer in effect. Over the next decade, Americans enjoyed increased prosperity so car ownership more than doubled. Receiving paid vacation time, workers could afford to take a break with their families, and travel on newly, constructed interstates. Rockwell did an illustrated advertisement Crossroads on Sunday which has some likeness to Going and Coming.

Plymouth advertisement

Plymouth advertisement, designed to appeal to the American family’s desire for an outdoor adventure

'<em>Crossroads on Sunday</em> by Norman Rockwell, commissioned by the Ford Motor Company, 1952

Crossroads on Sunday by Norman Rockwell, commissioned by the Ford Motor Company, 1952